Buc-ees

Last summer I saw this tweet from Texas Humor:

World traveler over here 🌎 pic.twitter.com/iSrBsXlFgp

— Texas Humor (@TexasHumor) July 19, 2018

This is funny, because that pretty much sums up our summer plans.

I’ve been known to plan our driving route, or even our entire day, around Buc-ee’s locations. And I’ll take the small Buc-ees… but I really like the big travel centers (marked with a “*” below).

I love the funny billboards, the giant iced teas, the jerky, the bbq, the clothes, the signs and… of course, the clean restrooms. And the dozen Icee flavors and the rice crispy treats and the Beaver Nuggets and…

I wrote this love letter years ago, but this post includes things to do… close by each Houston area Buc-ees. (And yes, I know this is a little ridiculous.)

And tell me which spots to add!

Alvin (780 Hwy-35 N Byp)

• Bayou Wildlife Zoo

Angleton (2299 E Mulberry St, 931 Loop 274 & 2304 W Mulberry St)

• Crocodile Encounter
• Angleton Recreation Center Natatorium
• The Boardwalk At Life Foursquare Church

Baytown* (4080 East Freeway)

• Pirates Bay Waterpark
• Baytown Nature Center
• Battleship Texas
• San Jacinto Monument
• Sylvan Beach
• Cedar Bayou Park Wave Pool

Cypress (27106 US Hwy 290)

Eagle Lake (505 E Main St)

• Splashway Waterpark

Freeport (4231 E. Hwy 332, 1002 N Brazosport Blvd)

• Surfside Beach

Katy* (27700 Katy Fwy)

• Typhoon Texas
• Mary Jo Peckham Park
• Exploration Park
• Paul D. Rushing Park
• Katy Play Station
• Blessington Farms

Lake Jackson (899 Oyster Creek Drive, 101 N Hwy 2004, 598 Hwy 332) 

• Sea Center Texas

League City (1702 League City Pkwy)

• Hometown Heros Park
• League Park
• Kemah Boardwalk

Pearland (2541 S Main St, 11151 Shadow Creek Pky)

• Tom Bass Park
• Ninja Warrior Course

Richmond (1243 Crabb River Rd)

Texas City* (6201 Gulf Fwy)

• Texas City Museum
• Texas City Dike
• Nessler Park Family Aquatic Center
• Bayou Wildlife Zoo
• Galveston

Waller* (40900 US Hwy 290 Bypass)

• Blue Bell in Brenham
• Blue Bell Aquatic Center

Based on the constant traffic in the store, I am pretty sure I am not the only person that is in love with Buc-ee’s.  The question I keep asking myself is, why am I so obsessed with visiting a gas station off the side of the highway?

No really, why is it that a trip to San Antonio is not complete without a stop at Buc-ee’s on the way home?  And why do the funny billboards, counting down the miles to the exit, make our roadtrips so much more fun?  And why is it that even a short trip to Galveston must include a stop at Buc-ees?

With our summer day trips to the beach, we’ve been to the Texas City Buc-ees so often that the staff has started to recognize us.  I can sense the managers watching us, trying to piece together why the woman and 4 young kids have been in the store 4 times in the last 2 days.

They see me haul everyone to the restrooms, laugh historically at the outhouse with full sized talking mannequin in it, fill my giant ice tea and then stare longingly at the Mudd Pie clothes in the kids department.  (And why are affiliate Mudd Pie clothes so cute and why does a gas station have the most adorable kids department?)

Then the Texas City Buc-ee’s managers see my daughter spend a big chunk of her garbage can money on the “cuuuuutest” stuffed puppy dogs, and then 3 kids try to negotiate for more snacks or dinner.  I don’t think they are worried about us misbehaving or stealing… I think they are honestly trying to put together our story.

My husband used to think the kids and I were crazy, but the more and more he drives around the ship channel and east Texas for work, the more and more Buc-ee’s bags and receipts I see in his possession.  And now when we go somewhere together, he just automatically stops.

So, my question still is, what makes Buc-ee’s so great?  Well…

1.  The staff is very friendly and helpful, which probably has something to do with the minimum wage and vacation time.  I recently spilled half of my giant 44 oz tea (all on my own, with no kid help at all!).  As I desperately grabbed for napkins or a rewind button, a young woman appeared and very sweetly wiped it up… with a smile.
2. The bathrooms are big, bright and clean.  I have been in about a million public restrooms since having potty trained kids, and this reason is probably enough to justify my love affair with Buc-ee’s.
3. We like the food and drinks.  We used to just grab snacks.  Now we order at the computers and grab lunch or dinner to go.  Beaver Tots, Veggie Wraps, Chicken Tenders…  And while we wait, the employees usually offer us samples of beef jerky and fudge.  And we gaze at the Mudd Pie and puppy dog section.
4. There are a lot of gas pumps and the price seems to be reasonable.  Getting in and out is painless (of the BIG travel centers).
5. The billboards on the highway entertain us on long (and short) roadtrips.  The kids are excited to spot them an announced how much further.  Even the grown ups like how the signs speed up the trip, and the stop breaks it up.  (Find all the Buc-ee’s locations HERE… and the ones with a “star” are the really good ones.)
6. Buc-ee the Beaver is funny.  Who doesn’t want their picture taken with the giant beaver in front of the store?  Who doesn’t want a beaver shirt or beaver koozie?

Okay, now my reason #6 has me wondering why I am totally cool with decorating in Buc-ee’s swag.  Are reasons #1-#5 so great to make #6 acceptable?

Seriously, my question to you is, what are the marketing strategies that make me exit the highway, and even cross under it, for gas and a koozie?  And am I the only one here that loves Buc-ee’s?